Since 1995 AWARENESS MOTORSPORTS has utilized the excitement of championship drag racing to deliver innovative and effective marketing solutions to our corporate partners throughout the Midwest. We design and implement unique and trackable marketing strategies based on the goals and budgets of our partners to provide them with the bottom-line impact and return on investment they expect from their marketing investment. By partnering with AWARENESS MOTORSPORTS to design a custom marketing strategy for you, you will tap into the power of motorsports marketing and realize better returns, higher quality results, and more ACTIVATION than with traditional marketing methods.

 

A Unique Opportunity:

With the popularity of racing at an all time high, motorsports is proving to be one of the most effective ways for organizations to market and build AWARENESS of their products and services. Drag racing, specifically, not only offers speed, color, and excitement for the fans, but it also offers an element that no other sport can: the direct accessibility of the driver (your spokesperson) to the racing fan, something traditional marketing and advertising cannot deliver. AWARENESS MOTORSPORTS currently operates three drag racing teams which compete in regional and national NHRA & IHRA Championship Drag Racing Series events as well as regional racing circuits throughout the Midwest, giving their corporate partners direct access to huge crowds (many events draw over 100,000 people), major markets all over the Midwest, affluent fans/consumers, premier venues, and unmatched excitement.

 

A Professional Team:

AWARENESS MOTORSPORTS provides our partners with the knowledge and expertise of professionally trained marketing consultants. Marketing director, Aaron Puff has a bachelor’s degree in marketing and public relations from Calvin College and has over 15 years experience in the marketing industry. Dr. Ron Berges and Larry Puff are both experienced entrepreneurs that have undergone extensive sports marketing training with Charlie Hayes, professional sports marketing instructor.

 

If you are interested in having the AWARENESS MOTORSPORTS team design a customized motorsports marketing strategy for your company, organization, or cause please contact our Marketing Director, Aaron Puff (Click Here).